As from 4.1.2015, Globe One Digital, the intelligent marketing performance agency, became a tactical member of EDEE in the field of Integrated Marketing Communications (IMC).
This significant development signifies the beginning of a new period for Globe One Digital, which throughout the years has become a leader in the field of digital marketing in Greece.
Dimitris Papoutsis (CEO, Globe One Digital) stated: “We are delighted to be a member of IMC. The development of digital communication, the sound entrepreneurship and the adoption of integrity and transparency, are the common shared values and we will contribute to any initiative aiming to promote digital PR in Greece and abroad.”
By participating in EDEE, Globe One Digital is committed to compliance with policies and strategies which promote the professional integrity and reputation of the industry, to respect ethics rules and to continually improve and upgrade the level of provided services.
The Greek Association of Advertising Companies represents all its members and the industry towards public authorities and interested organizations, which are relevant to communication. It gathers 95% of the specific market turnover and organizes two important institutions: Effie Hellas and Ermis Awards.
The Institute of Communication (IAB), an organization for promoting collaboration and open dialogue between the academic community and communication professionals, is also a joined initiative by EDEE and four universities (Aristotle University of Thessaloniki, National and Kapodistrian University of Athens, Athens University of Economics and Panteion University of Social and Political Science). Meanwhile, EDEE represents Greece abroad, in the European Association of Communications Agencies (EACA), in the International Communications Consultancy Organisation (ICCO), in the Federation of European Direct & Interactive Marketing (FEDMA), & in the Integrated Marketing Communications Council Europe ( IMCCE).